Top 10 Tips for Selling Resin-Bound Drives

ARTICLE UPDATE

Back in 2016 our Commercial Director, Mark, shared his top 10 tips for selling resin-bound drives. Well, lots can happen in 7 years so he sat down recently to review these tips and add some new and exciting ways to help installers sell more quality resin bound driveways.

If you have any questions then our team of specialists are just an e-mail or a phone call away

CONTRACTS

Ensure you have them and they are ready to sign. They will include details of costs, provision of labour and materials, possible drawings, a schedule for completion and any changes that have been made.

Samples, samples, samples!

Ensure you have them and they are ready to sign. They will include details of costs, provision of labour and materials, possible drawings, a schedule for completion and any changes that have been made.

IBG’s

It is very important to make sure that you have insurance back guarantees so clients can be confident in your work. IBG’s don’t just protect the homeowner but they protect you as the contractor as well during your resin bound drive projects.

0% Finance

Something to certainly think about as it is becoming more and more popular. If you can get it, make sure you do, as it will add to your USP’s.

Websites – (and a quality one!)

It is important to keep up with the times and get yourself a website so that potential clients can at least see a snapshot of what you are about. If you are going to get a website, which we do recommend essential, a strong domain name is very important, especially to keep your website at the top of search engines when potential customers are searching you. For example, if you had the domain name ‘Resindrivesmanchester.co.uk’ and someone local searched for ‘resin drives Manchester’, your website would show up at the top. This gives you a competitive advantage and is one way of being smart with your digital marketing. It will get you to the top of the searches and will gain you more business. As the industry becomes more popular, the future will see more customers searching the web for trade specific words, ‘resin bound driveways’, ‘permeable paving’ and such like. Although many contractors who move in to resin driveways are well established in other construction trades and have their own company names as their website name, it is still worthwhile adding another domain name with resin driveway keywords in and then re-directing it to the original website.

Adwords

If you have a website for your resin drives business, it is worth your while to invest in Google Ad words. You can see all the analytics unlike one of the downfalls of traditional marketing. With Ad words you can monitor and change your words dependent on if they are successful or not.

Branding

Make sure you are as branded as possible. This includes branded clothing, websites, social media accounts and paperwork. It’s also important to have signed written vehicles, as they are an excellent source of advertising. Written signage to place outside the resin drive site where you are working is also a fantastic form of advertisement as passers by and neighbours who admire the work can easily contact you to make an enquiry. The sooner you get them up on site, the better. Make sure you don’t forget to include a working telephone number, your website and email.

Educate

Product knowledge is critical. Most clients will want to know everything about their new resin driveway before they purchase it. If they are receiving other quotes, some may include UV resin, some may not. Inform your client of the difference between UV resin and Non-UV resin and the applications of both. Differentiating yourself from another company by being more knowledgeable and informed may be the key to the sale.

Certifications & TA

Make sure you are certified so that your client knows you have had some form of training and that you are not a complete newcomer to the industry. This includes joining supplier approved contractor schemes relevant trade associations for example: ConstructionLine, FeRFA, CHAS, CPA and RICS.

Conclusion

So, there you have it, our top tips on how to sell more resin bound driveways. If you have any question then you can contact the team on 01484 213722 or contact us here…

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RESIN DRIVEWAY COURSES

The Resin Mill have a purpose built resin bound training academy, Resin Training Academy, which delivers our market leading resin driveway courses. It is the first of its kind in the UK, devoting itself to educating and benchmarking high performance standards in the industry. The Resin Bound Academy trains individuals and organisations the right way. Following the correct guidelines and procedures as outlined by FeRFA, we are committed to excellence. We have a full life size driveway where contractors can practice laying resin bound on to concrete. We do not install on to plywood in our resin driveway training because it does not replicate a real life situation. Resin bound surfacing is the fastest growing sector of the construction industry. It is therefore important to choose resin training that will give you a competitive advantage and a platform to be the best you can be. We have trained some of the most successful resin installation companies in the country. Click to find out more on market-leading resin drive courses at The Resin Academy. Or alternatively, browse through our frequently asked questions in the education centre.

Find an elite installer

By selecting a Resin Mill approved installer, you can be assured your project is in the hands of an expert! Fill out the form and we will match you up with your nearest member of our Elite Contractor Programme. We don’t sell leads to installers, we pass them on based purely on their level of expertise, meaning you are guaranteed to get the best service available from an installer we trust